Superbrands Indonesia

Superbrands Indonesia

is an award given to the brand / brands that have successfully built "Image" and also has good quality and performance.Superbrands International Institutions as an organization independent assessment of UK-based brands in collaboration with MarkPlus & Co. and Synovate Indonesia since April 2005 and formed a special team of Indonesia Superbrands Council, which is appointed directly by the Superbrands Organization and is composed of experts in the field of brand and media .Selection criteria for selection is the market dominance, longevity, customer loyalty, goodwill and overall market acceptance for the assessment and selection
Market Dominance, how much market share against its competitors and products valued more by customersLongevity, TOP 1 products get a good opinion and high awarness of the customerGoodwill, customers have faith in the quality and can delivers the promised quality
Customer Loyalty, the product has the advantage that customers can remember every time when needed.Overall Market Acceptancy, TOP 1 products have differences with other lubricants services that make TOP a superior and easy to subscribers recommend it to other users.ICSA(Indonesian Customer Satisfaction Award) is an award given by SWA magazine FRONTIER Sembada and Research Division to the brand / brands by measuring and researching the level of customer satisfaction in the brand.Customer satisfaction is formed from the accumulated experience of consumers in using products or services of an enterprise and consumer perceptions are formed as a result of marketing activities undertaken by the company.Frontier Research Division continually conducting research to measure customer satisfaction levels independently. This research was conducted with a national scale through a measurement known as the Indonesian Customer Satisfaction Index (ICSITM) since 1999. The survey involved 10,500 respondents in six major cities (Jakarta, Surabaya, Semarang, Bandung, Medan and Makassar).For the fifth year in a row (2001-2005) TOP 1 ICSA award for the category of lubricants Motorcycles, where assessment is based on three things, namely satisfaction with product quality, satisfaction with the prices received compared to the quality and perception of the brand more both of the brand being assessed.IBBA
(Indonesian Best Brand Award) is given by SWA Magazine Sembada and Independent Research Institute of the implementation of MARS has entered its fifth year. The award was given as a token of appreciation for the most valuable brands of the results of a survey of a number of categories of products in five major cities of Indonesia (Jakarta, Bandung, Semarang, Surabaya, and Medan).To select the winners in each category, we conducted a survey of 4100 respondents by measuring six variables assessment. The variables include: the popularity of the brand (brand awareness), popularity (ad awareness), perception of quality (perceived quality), satisfaction (satisfaction), mastery of the market (market share) and the gain indexGolden Brand
Golden Brand Award given by SWA Magazine Sembada and Research Institute for Independent MARS brand / brand three times in a row won the IBBA according to its category.TOP 1 managed to get the Golden Brand in 2005 in the category Lubricants Motor IBBA by winning consecutive awards in the years 2003-2005. While in the category Lubricants newly acquired Mobil in 2006 with the achievement of the first ranking for three consecutive times in the years 2004 to 2006.ICLA(Indonesian Customer Loyalty Award) is an award given by SWA magazine Sembada and cooperate with the Independent Research Institute MARS to the brand / brand with a high level of consumer loyalty to the product.The research was conducted in five major cities (Jakarta, Bandung, Semarang, Surabaya and Medan) by interviewing a number of structured questionnaire involving 1700 respondents.Loyalty in this study is a measure of customer loyalty in using a product brand or service mark at a certain time. Loyal customers will re-use of products / services of such products so that product into increased sales and ultimately profit also increased.It is an advantage for the company when loyal customers using products / services because:
Not price sensitive.Positive Word of Mouth.Use of products / services more in the future (Add on Selling).It would be more effective and efficient in promoting products / services.With this award achieved for the TOP 1 in 2005-2006 for the category Lubricants and Lubricants Motor Car increasingly emphasized a TOP position in the eyes of users